Lyons (pictured) will lead Adelaide’s global sales, client success and business development teams, with a focus on increasing revenue through strategic partnerships and the adoption of Adelaide’s AU metric.

Before joining Adelaide, Lyons was executive voice-president/general manager of global data solutions at Guideline, where he served as a member of the executive team.

Lyons also spent time at Integral Ad Science, where he oversaw revenue in the Americas and worked on measurement and optimisation partnerships focused on tackling brand safety, viewability and fraud in digital media.

Adelaide is an Australian media quality measurement firm that is headquartered in New York.

Marc Guldimann, chief executive at Adelaide, said: “Harmon joins us at a pivotal moment, as the demand for our attention measurement and activation
capabilities accelerates among buyers and sellers.

“His leadership experience in driving global business growth and his deep understanding of the media landscape make him the perfect leader to navigate Adelaide’s next growth phase.

“Harmon’s vision will undoubtedly be instrumental in shaping the future of our industry and the continued success of our business.”