Browne (pictured) will lead the strategic direction of Adelaide’s research work in her new role, and will also represent the company on industry councils, such as the board of trustees at the Advertising Research Foundation.

Before joining Adelaide, Browne founded and led the media research practice at RPA as vice-president and director of media research, spending almost 16 years at the company.

Other prior roles include media research director at Ampersand, client partner at Razorfish, account director and later director of new business development at CKS Partners, director of research at Sony Worldwide Networks and research director at Katz Media Group.

Marc Guldimann, chief executive at Adelaide, said: “Claire’s extensive experience and innovative approach to media research are vital as we strive to increase the transparency of media quality and set new standards in media measurement.

“We’re thrilled to have her lead our research efforts and represent our interests within the broader industry.”