Garbaccio (pictured) was previously executive in residence at Verisk Financial and executive vice-president at Nielsen.

In his new role, Garbaccio will lead plans to increase adoption of and innovation around the company’s consumer purchase data for use in media planning, buying and optimisation.

Mike Shehan, former chief executive and co-founder at SpotX and current managing partner of Roster Capital, has also been named to Affinity Solution’s advisory board.

Affinity Solutions is a consumer purchase data platform that provides purchase insights and media measurement through real-time consumer purchase data.

Jonathan Silver, chief executive at Affinity Solutions, said: “We are thrilled to announce the appointment of Damian as our chief business and marketing officer and Mike to our board of advisors.

“Their collective achievements and experience in the martech industry allows Affinity to help all media and advertising stakeholders achieve better outcomes.”