Hawkins was previously business development sales leader at Equifax and has experience in building strategic partnerships that focus on expansion of market reach through access to new customer segments or distribution channels

Tam was previously on the executive leadership team at Kantar North America, serving as head of North American sales, leading the restructuring and go-to-market strategy for the new logo, analytics, syndicated and media effectiveness teams.

Jay Given has also joined as vice-president of business development and will lead Affinity’s partnership with the National Retail Federation and scale its brand direct execution.

Given has experience at Adlook, where she managed its US entry, and NCSolutions and Triad.

Jonathan Silver, chief executive officer at Affinity Solutions, said: “We’re looking forward to Jaime, Henry and Jay enhancing our offerings and strengthening our partnerships to deliver the unique insights businesses need to thrive in today’s dynamic commerce landscape.”