Agency group launched to gain first mover advatage
The Insight Management Agency Group launched with an inaugural workshop attended by 14 senior representatives from UK-based research agencies, as well as clients from Molson Coors and Barclays.
Founding members include Acacia Avenue, Accent, Beehive Research, Breathe, Charterhouse Research, Chime Insight & Engagement, Harris Interactive, Nepa UK, Purple, RDSi, Vision Critical and Vox Pops.
Paul Kavanagh, MD of Beehive Research said: “We all do quality research. It’s about how we embed that in to companies, how we help them make better decisions, how we get the Board to really understand what we do and its value. That is what I am looking forward to – really drilling into that value piece and collectively coming up with something that will transform the way organisations use insight”.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments