This will inform business decisions and improve the experience for the team’s fans. In the first two weeks of establishing Alida Surveys within its current operations, the Buffalo Sabres has begun to create and maintain intuitive feedback loops to understand the changing preferences and needs of their customers.

These collected insights will be used to inform strategic business decisions on engaging with their fans and improving the overall brand and fan experience in and outside the game. 

“Our fans are the heartbeat of our organisation and this service will enhance our ongoing efforts to capture and implement our fans’ feedback,” said John Durbin, senior vice-president of marketing and business strategy for Pegula Sports & Entertainment.

“The insights we gain through our partnership with Alida will deepen our connection to Buffalo and to our great fans.”

Alida chief executive Ross Wainwright added: “In the ever-evolving and fast-paced sports market, the Sabres stand out because of their true commitment to their fans. The team places immense value on the voice of their customers and is committed to using those insights to create impactful business growth.

“We are thrilled to support the Sabres as they continue to expand their Customer Experience (CX) initiatives and build long-lasting relationships with their fans.”