MIS Group offers comprehensive insights solutions that combine their three products, Made in Surveys (Quant), Made in Studios (Qual), and MR Tech (software), to help organisations fully understand their customers and their needs.

By combining the MIS Group’s Triple opt-in, first-rate respondent pool of over 1.5m individuals across 40 markets with the Alida TXM platform, which turns insights into actionable change, organisations will have all the tools necessary to build and inform excellent customer experiences. 

“We are thrilled to be partnering with MIS Group. Their team genuinely cares about providing quality offerings and going the extra mile for their customers,” said Alida chief executive Ross Wainwright.

“We look forward to working closely with the MIS Group to provide organisations with personalised insights that directly inform their business decisions and lead to the success of their customer experience initiatives.”

Izzy Nurdin, client development director at MIS Group, added: “Having partnered with Alida in previous organisations, I am familiar with their commitment to excellence in delivering best in class solutions.

“Therefore, setting up this relationship was a priority as MIS seeks to grow and expand our offerings to the UK and EU markets and beyond.”