Amit Prakash joins SurveyMonkey as marketing chief
Earlier this year, SurveyMonkey’s Eric Johnson, formerly interim chief marketing officer, became chief executive, replacing Zander Lurie after the company went private.
The business also rebranded back to SurveyMonkey, after dropping the name for the overall parent company in 2021.
As chief marketing officer, Prakash will have a remit to oversee growth and improve customer experience.
He joins the company from Cloudflare, where he led growth marketing, and previously spent nine years at Amazon Web Services, following agency experience at Omnicom and Publicis.
SurveyMonkey’s portfolio includes the SurveyMonkey survey platform and customer experience tool GetFeedback.
Chief executive Eric Johnson said the business is focusing on “product-led growth”.
Johnson added: “Amit’s proven track record of building impactful marketing teams at high-growth technology companies makes him well-positioned to help us reach our ambitious goals.”
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments