Panno (pictured) joins Analytic Partners from Marketing Evolution, where she was vice-president, product owner, overseeing software for marketing measurement and optimisation. She has over 20 years of experience in marketing technology at companies including Dentsu-Aegis and Telmar Information Services.

In her new role, Panno will lead innovation of the company’s products, which include predictive analytics platform GPS Enterprise. She will also manage products, find connections between them and involve clients in the product development process.

Nancy Smith, chief executive of Analytic Partners, noted Panno’s “exceptional background in gathering client needs and driving product success in the martech space”.