Adding SightX technology to Apollo’s platform will bolster Apollo’s data analytics engine, allowing it to conduct conjoint analysis, heat mapping and video concept testing.

The terms of the investment have not been disclosed. 

Apollo said the partnership will allow it to offer more advanced, integrated logic, data analytics and visualisations.

Apollo launched in 2019 with the acquisition of life science automated insights company InCrowd, and later acquired SurveyHealthcareGlobus. The company’s platform is used by life science clients, including large pharmaceutical companies.

Established in 2015, New York-based SightX offers an automated, end-to-end insights platform for consumer research.

Daniel Fitzgerald, chief executive, Apollo, said: “The integration will bring immediate value to clients and internal service teams while expanding our ability to gather data.”