Arbitron agrees extended contract with CEO William Kerr
Kerr (pictured) was serving as a member of the radio ratings firm’s board of directors when he was appointed CEO on the day his predecessor Michael Skarzynski resigned for giving false information at a congressional hearing.
The hearing was looking into claims made by minority-owned radio stations that Arbitron’s portable people meter (PPM) technology undercounted their audiences and cost them ad revenue.
On taking over Kerr immediately met with the PPM Coalition, the most vocal critic, to hear their issues and complaints regarding PPM ratings – a first step towards ultimately settling the dispute a few months later.
He ended his first year in charge by announcing a contract renewal with Arbitron’s biggest customer Clear Channel Radio, worth more than half a billion dollars over five years.

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments