Frank Brown has joined the company as CFO, while Martin Onofrio has been made CRO and Tommy Hawkins joins as vice president of development.

The announcement comes just over a week after news that the company had raised $90m in equity financing, which was earmarked for investment in product innovation and staff expansion. Attensity also brought on a new CEO at the end of last year – Howard Lau (pictured).

“I’m incredibly proud to be leading this fantastic team at Attensity,” said Lau. “Attensity has always been a true pioneer in the big data analytics space.  Attensity has been at the forefront of our industry, breaking new ground in the field of social analytics. 

“We will continue to extend our lead even further into all aspects of brand reputation as well as early detection of business trends, opportunities and threats.”