The new funding follows a change in chief executive late last year, when company chairman Howard Lau was made CEO.

Lau said: “Attensity is already an established market leader in social media analytics used by global companies. Now we are extending that lead even further into brand reputation as well as the early detection of trends, business opportunities and threats, thereby enabling companies to stay ahead of the market and build competitive advantage.”

Attensity’s customer include eBay, Yahoo, Microsoft, Verizon and Whirlpool.