MacGregor (pictured) was formerly a director of Kantar Public, responsible for all agency new business and key client relationships. He has also worked at YouthSight, Edcoms and Goldsmiths, University of London.

Daniel Fazekas, CEO, said: “We have been delivering our validated ‘Insights Without Asking’ approach in the public sector for over a year now and the time has come for us to hire an all-rounder with an outstanding track record – James fits the bill perfectly.”

MacGregor added: “Bakamo is a genuinely disruptive innovation, combining the most advanced of technologies with the smartest brains in the business, unleashing insights that have the power to drive action for clients’ biggest challenges.”

Bakamo Public works with governments, NGOs, charities and foundations around the world and its clients include the Open Society Foundations, Ofcom and the Rockefeller Foundation.