Laura Ghisiglieri, global development and marketing director at BB Media, will lead the company Los Angeles business, where she will focus on expanding the firm’s presence in California.

The new office adds to the firm’s other US office in Miami, as well as those in Italy, the Netherlands, Brazil, Mexico, Argentina, Colombia and Ecuador.

BB Media is a 35-year-old global data science company, specialising in media and entertainment and monitoring more than 4,500 streaming services in more than 250 countries and territories.

Ghisiglieri said: “I am delighted to lead the international expansion of BB Media. We already have several clients based in California and they will benefit from having us closer while we also build new relationships.

“I’ll be able to help them in their strategic decisions with insights of the streaming landscape as well as metadata to enrich their products.”