BB Media will continue its work in global research and data analysis following the acquisition, and the agreement will see BB Media’s work in audience analytics and market intelligence support Fabric’s work in providing a data ecosystem for media and entertainment businesses.

Other benefits include the integration of BB Media’s insights into Fabric Studio’s metadata management, and BB Media’s data supporting Fabric’s work in AI.

Rob Delf, chief executive at Fabric, said: “This acquisition aligns perfectly with our vision to create a seamless data ecosystem that evolves with our customers’ needs.

“With BB Media joining the Fabric family, we are expanding our capabilities to ensure media companies have access to the most comprehensive and actionable data available.” 

Tom Gennari, chief executive at BB Media, added: “For nearly four decades, BB Media has been at the forefront of media intelligence, helping clients navigate an ever-evolving industry with comprehensive data and insights.

“In Fabric, we have found the perfect partner that embodies the partnership values our customers have come to expect. This union will allow us to deliver even more powerful insights and solutions to the media industry.”