Terzino (pictured left) was most recently director at Basis Health, and had a prior role as senior qualitative lead at ZS Associates.

Walia (pictured right) previously worked in the healthcare revenue cycle management industry and has a masters in behavioural and decision sciences from the University of Pennsylvania.

Elys Roberts, founder and chief executive at Beesy, said: “It is our goal to actively revolutionise the way human decision-making can be analysed and impacted through behavioural analysis, and I’m delighted to welcome Kari and Shelby’s immense talents to our cause.”