McHugh (pictured) was previously senior research manager at Suzy, where he led research initiatives, and has also held various roles at NPD Group.

Jeff Haselum, senior vice-president, customer success, at Behaviorally, said: “Sean’s expertise in market research and unwavering dedication to providing exceptional client service will undoubtedly fortify our commitment to delivering outstanding service to our clients while propelling the growth of our company.

“Additionally, his passion for fostering strong client relationships and his extensive insights knowledge position him as an outstanding match for our team, aligning perfectly with our strategic vision of empowering clients to seize the most critical moment in marketing – the point of sales transaction.”