Baskin (pictured) will lead Behaviorally’s other-the-counter pharmaceutical customer success teams in her new role.

In the New York practice, Baskin will work under senior vice-president Jeff Haselum and will join newly appointed vice-president Cindy O’Flanagan.

Before joining Behaviorally, Baskin was vice-president of the innovation service line at Ipsos, and has also held roles at Kantar, Merkle, Biovid Corporation and TNS Healthcare.

Crispin Beale, group president at Behaviorally, said: “We are very excited to have Christine on the team as she’s such a passionate, results-driven leader who’s a creative and collaborative problem-solver.

“With her extensive experience working with pharmaceutical, biotech, and other health sectors, she will be a great point person to help our customers reach their sales goals.”