Before joining Behaviorally, Lobusta (pictured) was regional consumer insights manager in Asia for 3M, and has also held leadership roles at Mondelez, Unilever, Reckitt and Procter & Gamble.

Lobusta will help expand Behaviorally’s presence in Singapore, and follows new hubs and increased presence in locations including the Philippines, Switzerland, Australia, the US, France and Germany.

Nichole Gu, managing director of Asia at Behaviorally, said: “We are so excited to welcome Miyen to our rapidly growing team here in Asia.

“She is a highly skilled insight and analytics professional who is passionate about the application of innovative technology such as artificial intelligence to accelerate the ways we can help our clients succeed.

“With her strong background in helping brands solve business issues, Miyen is the perfect expert to help our team implement our business strategy in Singapore and all of Asia.”