The Hanoi hub will be led by Tomas Emmers (pictured), who has joined the company as vice-president.

Before joining Behaviorally, Emmers was vice-president of strategy deployment in the Asia-Pacific region for GfK, having previously held the role of vice-president of global marketing effectiveness at GfK’s Amsterdam office.

Emmers has also held global roles at Heineken and Unilever, and also worked at Hall and Partners and AC Nielsen Vietnam.

The expansion to Vietnam follows recent new offices opened by Behaviorally in the US, Switzerland, France, Germany, Australia, Philippines and Thailand.

Crispin Beale, group president at Behaviorally, said: “We are truly excited for Tomas to join Behaviorally’s growing Asia team.

“With his extensive knowledge and history in the industry, he’s going to be an instrumental team player to help us implement our strategic vision in this region as we keep growing to ensure we help our customers with a global network and local mindset and expertise.”