Kweitel will be based in Behaviorally’s Melbourne office and has experience in consumer and shopper insights, specialising in areas including fast-moving consumer goods, consumer packaged goods and technology.

Prior to joining Behaviorally, Darren held senior positions at Fonterra, Nestlé, Colgate-Palmolive and Perception Research Services, and has worked across Australia, New Zealand, the US and the wider Asia-Pacific region.

Nichole Gu, managing director of Asia-Pacific at Behaviorally, said: “We are thrilled to have Darren join our growing team.

“His extensive experience in consumer and shopper insights, combined with his strategic leadership, will be invaluable as we continue to expand our presence in the Asia-Pacific region and help our clients navigate the complex landscape of shopper behaviour to own the most valuable moment in marketing: the purchase transaction.”