Parker (pictured) will lead Behaviorally’s client success initiatives in his new role, focusing on client relationships and insights.

Before taking up his new role, Parker held senior positions at companies including Getwizer, Indeed and Ipsos.

Scott Brill, managing director of North America at Behaviorally, said: “We are thrilled to have Chris join our wonderful New York City office and our growing global customer success team.

“His impressive track record in forging impactful client relationships and delivering data-driven solutions further strengthens our position as a leader in consumer behaviour insights.”