Cador was most recently global head of customer experience at Kantar and has worked as a chief marketing officer in the beauty, luxury and financial services sectors.

Based in Spain, she will work with clients throughout Europe.

Behaviorally also recently appointed Adeline Adam as vice-president of market development in Europe and two executives in Singapore.

Alex Batchelor, managing director of the EU and UK, Behaviorally, said: “We are pleased to announce another addition to our Behaviorally team in Europe. With Barbara, we have a passionate leader and dynamic relationship builder.

“Barbara is a perfect fit for the Behaviorally team’s mission to help clients drive shopper growth, and we look forward to her contributions to our strategy in the  region.”