Dexter (pictured), who is based in Singapore, will focus on expanding Behaviorally’s services in the country as part of growth plans for the broader Asia region.

Before joining Behaviorally, Dexter held director roles at Ipsos and Engage, as well as research positions at PwC Research, ORC International and Thomson Reuters. Behaviorally was formerly known as PRS.

Nichole Gu, managing director of Asia at Behaviorally, said: “We are pleased to welcome Stephen to the growing global Behaviorally team.

“His expertise and consultative experience understanding the unique challenges brands face in the rapidly evolving retail and commerce environment in Asia positions him perfectly to join our team and support our client base here in Asia.”