The tool, called PackPower Score, will use a pack design database, image recognition artificial intelligence (AI) and in-market sales data in its analysis.

PackPower Score will be fully integrated across Behaviorally’s quantitative and qualitative pack testing products.

Sam Albert, chief digital officer at Behaviorally, said: “Packaging can create a huge advantage for consumer goods brands and because of the PackPower Score, we now know that successful package changes can drive a lift in sales of more than 5%.

“We’re excited to integrate this summary metric, which executes on our vision to combine our behavioural database assets and AI, across Behaviorally’s portfolio of packaging research products.”