Lunghi was most recently an account director at Mintel and also has experience at Smurfit Kappa.

Brent Snider, managing director of global business development at Behaviorally, said: “Elena’s proven track record of driving client success and fostering strategic innovation will be instrumental in accelerating our business development efforts and unlocking new opportunities for growth.

“As we continue to deliver unparalleled insights and solutions across our expanded verticals — health and wellness, technology, retail and alcohol — I know Elena’s expertise aligns perfectly with our commitment to leveraging top-tier talent and advanced technology to provide extraordinary value to our clients and help brands succeed at the most important moment of marketing: the purchase transaction.”