Big Sofa expands to US
Aukers (pictured) was most recently CEO of J. Reckner Associates, and has also served on the North American operating board at TNS Global, where he held a number of roles including head of strategy.
“All types of business today are using video, but we believe they’ve only scratched the surface of its possibilities," said Simon Lidington, CEO of Big Sofa.
"That’s why we’re pioneering the collection, curation and analysis of images in industry. The demand for Big Sofa’s services in the US has been clear to us for some time. Now that we’ve found the right leader for the US team, we’re looking forward to driving the revolution in video use stateside.”

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments