The expansion will help the company to access a pool of survey participants in the US, with the company employing a ‘true panel’ approach, characterised by continuous recruitment and panellist management.

The new panel follows the recent acquisition of Netquest by Bilendi & Respondi at the end of last year, which saw its panellist numbers boosted to around four million spanning 36 countries.

Bilendi & Respondi also has expansion plans earmarked for Europe, which it anticipates will see it reach 50 countries in total.

Marc Bidou, chief executive and founder at Bilendi, said: “Bilendi & Respondi has steadily expanded its reach to provide international coverage in the market research industry.

“As many of our clients conduct multinational studies, the demand for a US panel managed by Bilendi & Respondi, upholding the same renowned quality standards, has grown significantly. Today, we are thrilled to announce the launch of our US panel, addressing this need and further strengthening our global capabilities.”