Brodbin (pictured) was previously at Recollective, where he developed business across Europe and North America.

Prior to that role, Brodbin worked at Zappi on creative testing and NPD, specialised in quantitative and qualitative platforms at Forsta and started his career as research manager at GLG.

In his new role, Brodbin will focus on Bilendi Discuss, an AI qualitative research platform, and the company’s wider expansion of its AI tools for qualitative research.

Daniel Cunill, UK director, market research services and global mobile lead, said: “With his extensive experience and deep knowledge of qualitative research, Anthony joins us at an exciting time as we continue to innovate with Bilendi Discuss, now enhanced by AI integration.

“His expertise will be instrumental in driving our qualitative solutions forward and delivering exceptional value to our clients.”