Blackwell and Carlsson will work with DQC’s founders to guide the expansion and adoption of the company’s platform.

Carlsson was formerly chief innovation officer at Cint before leaving to set up Milo Advisory, working with several technology companies. Blackwell previously held senior positions at Cint, Ascential and Frost & Sullivan and now holds advisory roles with research startups including Jishi.

Headquartered in Salt Lake City, Data Quality Co-op’s platform aims to measure, analyse and certify the quality of first-party data for the insights industry.  

The company recently announced it had attracted $1.25m in funding to back development of its platform.

“Our advisory team is now strengthened with two highly respected leaders in the data and technology industries,” said Bob Fawson, chief executive and founder of Data Quality Co-op. “Indie’s extensive experience in commercial strategy, combined with Oscar’s expertise in product innovation and growing businesses internationally, will be invaluable as we scale our platform and expand our impact on the industry.”