Benapudi (pictured right) will lead sales strategies, develop business plans, help with the company’s expansion efforts and build relationships with market research firms in his new role.

Prior to joining DQC, Benapudi was US vice-president of sales at Ronin International.

Casavant (pictured left) will lead commercial strategy and go-to-market planning and also manage business development and customer relationships.

Before taking up the DQC role, Casavant led Dynata’s global consulting and investing channel having worked at Optimus Analytics before its acquisition by Dynata in 2021.

Other prior role sinclude founding Cannondale Associates’ retail consulting practice in 2004, and working at Kantar Shopcom in 2011 and Kantar Activate in 2017.

Bob Fawson, chief executive officer and founder at Data Quality Co-op, said: “Venu and Katie bring invaluable expertise and leadership to our team, and I am confident that their contributions will accelerate DQC’s growth and further our mission to revolutionise data quality measurement in the insights industry.

“Their combined experience will play a key role in ensuring our platform continues to drive real-time data quality assurance and deliver exceptional value to our clients.”