Blue Yonder gains patent for emotion analysis tool

UK – Leeds-based market research provider Blue Yonder Research has received patents in the US, UK and Europe for a tool for measuring emotions linked to real-time events.

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The tool, called Clickscape, aims to measure emotions from consumers to provide insights and data into consumer and patient behaviour and preferences.

Clickscape works by recording, tracking and diagnosing responses to events through a device worn by the user.

Jonathan Million, chief executive and founder at Blue Yonder, said: “We are thrilled to announce the grants of patents for Clickscape in the US, UK and Europe; this is the culmination of years of hard work and dedication by our team.

“Clickscape has proven to be a game-changer in the world of in-the-moment emotional feedback and analytics, and these patents validate the uniqueness and innovation that our technology brings to the market.”

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