Bradley (pictured) was previously insights and strategy director at Spark, and has also held client side roles as head of marketing information at Boots and senior manager of research and planning at Kellogg’s.

Karen Schofield, head of qual and head of people at Blue Yonder, said: “Our qual team is increasingly in demand for specialist innovation and technical research and development expertise, and Elspeth brings a wealth of both agency and client-side experience at a senior level which is incredibly valuable.

“We’re really pleased to have her on board as we expand our reach with new clients.”