Lai (pictured) will play a key role in building the agency’s global data and analytics capabilities, with an immediate focus on initiatives in the UK, Germany, Japan and Korea.

She was most recently working in experience strategy for Net A Porter and also change lead at August Public.

This appointment follows that of Gaelle Antionazzi as quantitative consultant.

Felix Koch, regional CEO, EMEA & APAC, said: “It’s our vision to leverage customers as the disruptive force in business. I’m excited about the opportunity to have Justine and her data & analytics expertise help us achieve that vision. We’ve seen multiple successes with our data & analytics in the past 12 months. It’s the fastest growing division in our global business.”