The service combines tools and techniques from insight, business consulting, communications, customer strategy and above-the-line advertising. According to C Space, it identifies businesses’ gaps based on customer needs and ensures the customer is part of business decisions.

Tesco is among the first clients to use the offering and has subscribed to use a combination of online communities, quantitative insight, Clubcard data, synthesis, proposition development and creative activation. McDonald’s and Bose are also using the service.

Felix Koch, regional chief executive, EMEA and APAC, said: “We hear from clients that customer centricity is difficult to operationalise. C Space have worked with over 200 of the world’s leading brands and through this experience, we were able to identify common business gaps and barriers, and then use this insight to create CaaS. The offering provides our clients with the first real subscription to the customer, enabling them to maximise growth and minimise risk.”

The service is available to new and existing C Space clients.