Through data licensing, businesses can license Cint’s ‘verified audiences’ – self-reported first-party data points based on responses from individuals who have entered Cint research research platforms to qualify for a survey opportunity.

The data can be used by agencies and brands to bolster first-party data strategies, validate and activate first-, second- or third-party audience data for marketing campaigns, or build custom research audiences based on various demographics including age, gender and household income.

Laura Manning, senior vice-president, measurement, Cint, said: “Evolving privacy standards and restrictions on third-party cookies are changing the way organisations collect customer and consumer data. First-party data has never been more important.

“Cint Verified Audiences will help organisations boost their clients’ first-party data strategies by strengthening research or marketing initiatives through validation and enrichment of data at scale.”