The deal, for an undisclosed fee, will allow Cloud4Wi to gain access to GeoUniq’s location engine.

Cloud4Wi runs a location-based marketing platform, using customer offline data, which allows users to identify customer behaviours inside their physical locations and send customers targeted messages.

Andrea Calcagno, chief executive and co-founder at Cloud4Wi, said: “As we looked to the future, we identified the ability to close the gap between the physical and digital customer journey as our top growth opportunity, and we actively pursued GeoUniq with its industry-leading offering.

“We are confident that the enhancement of our value proposition will bring a distinct benefit to the market enabling brands to unify the offline and online customer experience.”

Antonino Famulari, chief executive at GeoUniq, said: “Being acquired by Cloud4Wi is opportune for GeoUniq, who wanted to join an organisation with deep roots in location-based marketing.

“It’s my belief that Cloud4Wi and GeoUniq will find joint benefit by expanding our prospects. We are excited to co-develop solutions offering even more value through greater integration across the customer journey.”