CNN signs as first partner on Comscore campaign ratings
CNN had beta tested the advanced video advertising solution for cross-platform measurement and will now add the tool for marketers.
Comscore launched its CCR beta programme with 10 media brands in September last year with others since joining. CCR gives media buyers and sellers unduplicated video ad measurement across linear TV, over-the-top, desktop and mobile platforms.
Robin Garfield, senior vice-president of research and scheduling at CNN, said: “Throughout the beta programme, we worked as a true partner with Comscore in shaping the solution with the goals of our brand and agency partners in mind. We’re excited to now provide advertisers with a holistic view of the CNN investment across platforms.”
In addition, Comscore has announced its 2018 results. Its revenue increased 3.9% to $4.2bn. It made an adjusted EBITDA of $16.4m, compared with a loss of $18.7m the previous year.
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