The updated service will offer clients more insights on how consumers engage with content, products and services on mobile.

The improvements include the ability for marketers to benchmark mobile app and site metrics against competitors and identify consumer segments through demographic and behavioural patterns in mobile web and app usage.  

Dan Hess, chief product officer at comScore, said: “Advancing our mobile roadmap continues to be a major strategic initiative — one that our customers increasingly rely on as consumer behaviour has shifted to this channel.”