McLoughlin was most recently executive vice-president, sales and client relations at Tunity, where he led the company’s sales team servicing networks and agencies and helped new measurement development.

He previously held roles in the media industry, including two spells at Nielsen, and roles at NPD Group and Sony Music Entertainment.

Carol Hinnant, chief revenue officer at Comscore, said: “Publicis is a key partner for Comscore, and we are confident that Brian’s extensive experience combined with his strong management record will allow us to deepen our relationship.”