A tech veteran, Yazdani was the original architect of Comscore’s television and movies measurement platforms. He will join the leadership team to champion innovation and thought-leadership, partnering with chief product officer David Algranati and chief commercial officer Chris Wilson.

Yazdani also worked at Rentrak for more than 25 years – as its chief strategy officer, executive vice-president, and chief technology officer.

Bill Livek, CEO and executive vice-chair, Comscore, said: "During my 40-year career in the information business, Amir has been one of a very few elite technologists I know to have made an enormous impact on the industry. I am thrilled to join forces once again with Amir as we lead the industry with our world class solutions."