Terry (pictured) joins Context as a partner from Kantar. With a background in quantitative research and experience in the consumer tech, telecoms and entertainment sectors, Terry will bring a focus on integrating research into organisational decision-making.

The company has also appointed Bowes as a director. Bowes recently returned to the UK from Hypothesis in the US and has a background in both qualitative and quantitative.

Green has joined Context as a senior consultant. She was previously at Material+ and is a mixed-methodology researcher.

Additionally, Raho-Jeavons joins as a senior consultant from Irrational Agency, where he specialised in using behavioural science within market research.

Philip Cooper, managing partner at Context, said: “We are building on our existing strengths whilst adding new expertise in consumer behaviour that ensures we stay at the forefront of innovation and excellence in research.”