Maxey (pictured) has previously held roles at B2B International and Illuminas. With particular expertise in B2B market research, she will help to shape the consultancy’s growth in this area.

Her extensive experience will enhance the company’s ability to deliver tailored solutions and impactful strategies for clients navigating complex business landscapes.

Phil Cooper, managing partner at We Live Context, said: “We are delighted to welcome Victoria to the business. Her wealth of experience and deep understanding of B2B research will be a tremendous asset as we continue to expand and evolve.”

In addition to Maxey’s appointment, We Live Context has also appointed Gary Muncaster as a non-executive director to its board.

During his 20-year career in research, Muncaster has held leadership and board-level positions at ICM (now Walnut Unlimited) and Yonder (formerly Populus Group).

Cooper said: “Gary’s impressive track record will be invaluable as we continue to enhance our capabilities and expand our footprint.”