CoolTool launches webcam eye tracking
Eye tracking can be used to test communication materials such as videos, advertising, product visibility and website mockups.
The beta version of the eye tracking service can be used alongside CoolTool’s online panels and allows users to run emotional measurement at the same time.
CoolTool has invited market researchers to test the beta technology free-of-charge.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments