Gleason (pictured) comes to Criteo from media investment agency GroupM, a WPP subsidiary, where he serves as global chief commercial officer. 

As chief revenue officer at Criteo, he will lead a global team of over 1,500 associates.  

Prior to his role at GroupM, Gleason served as chief executive of Xaxis, one of the world’s largest programmatic audience platforms, and in roles at various advertising and technology companies that enjoyed significant growth under his leadership.

“Brian joins us at such a pivotal moment. He’ll lead a transformed business that is leaning into a significant and growing opportunity that exists for media owners and brands on the open internet,” said Criteo chief executive Megan Clarken.

“Brian’s unmatched success helping clients win in Commerce Media, coupled with his values that closely align to Criteo’s, make him ideal for this role.”