HappyOrNot Smiley feedback kiosks – which can be found in retail, healthcare and airport settings around the world – will now be available to new and existing companies using Customerwise’s mystery shopping services in the UK.

The agreement will combine real-time customer data insights with personal feedback, and data will be used by customers to gain a better understanding of the feedback provided by their mystery shopping programmes.

In addition, the data will help to better understand the best times and locations to deploy mystery shoppers.

Founded in 2016, Customerwise provides services to businesses across the UK and internationally.

Tamsin Palmer, managing director at Customerwise, said: “We intend to use HappyOrNot’s terminals to help provide our customers with increasingly bespoke mystery shopping programmes, that cover all bases and offer new and intelligent insights.

“By using real-time data hand-in-hand with expertly-trained mystery shoppers, our clients can better understand how to meet the needs of their customers, combining two excellent methods of feedback collection.”

Chris Walker, partner sales manager (Europe, Middle East and Africa) at HappyOrNot, added: “Mystery shopping providers and customer feedback companies both work towards the same goal – improving customer experience.

“By integrating our Smiley Terminals with Customerwise’s services, we will be giving businesses the ability to laser focus their mystery shopping resources for optimum impact.”