The deal to acquire Netquest, which is part of NielsenIQ – GfK and which operates in Latin America and the Iberian peninsula, would be the largest acquisition carried out by Bilendi & Respondi since the company was founded.

The transaction is expected to close at beginning of February 2025, subject to conditions being met.

The deal also follows the Bilendi Group’s successful acquisitions of Respondi and Discussnow in 2021 and Tandemz in 2024.

Founded in Barcelona in 2001, Netquest operates panels in Spain, Portugal and 19 Latin American countries, covering a total of 36 countries, including 17 in Europe. Netquest was acquired by GfK in 2016, with GfK completing a merger with NIQ in 2023.

The acquisition of Netquest gives Bilendi & Respondi access to Netquest’s panels, covering a total of four million people.

Marc Bidou, chairman and chief executive at Bilendi, said: “The merger with Netquest marks a key step in our ambition to build a leading global player.

“Netquest is the leader and benchmark player in Iberia and Latin America. The reputation of the Netquest team, its panels and technologies is one of the keys to its success. We are delighted to welcome the Netquest teams to the Bilendi group, with whom we share the same values of quality and innovation.”

Esteban Gay, chairman and chief executive officer at Netquest, added: “Joining Bilendi & Respondi, one of the leaders in its sector on the European market, is a unique opportunity for Netquest.

“Together, we will not only expand the geographical boundaries of our activities, but also transform our offering by integrating cutting-edge technologies, in particular the artificial intelligence developed by Bilendi & Respondi. This collaboration opens up a new era of growth and innovation for our teams and our customers.”