In her new role, Gorozpe (pictured) will focus on brand health, in-flight campaign evaluation and demand planning for clients, strategy and implementing best practice in new markets.

Gorozpe most recently worked within the insights division of Kantar in Mexico, and has worked across client development, brand tracking and advertising and marketing consultancy.

The appointment follows several senior hires at Delineate over the past six months, including James Betteley as chief technology officer, based in Delineate’s new global operations and technology centre in Wales.

Delineate chief client officer Simon Sketchley said: “We are delighted to have Ana on board. She has a wealth of experience working with key global accounts across various industries, which will be invaluable in providing our clients with the expertise to help improve their business outcomes.”