Finn (pictured) joins Directions from Kantar TNS, where she was vice-president, senior account executive. She has previously also worked at MarketTools and IRI.

She will be responsible for consulting with other account executives at Directions related to their clients’ shopper research needs as well as growing and creating new client relationships. She will be based at Directions’ Chicago office.

Pamela McClain, senior vice-president and group director, Directions Research said: “Beth’s background with syndicated data and custom insights is unique and she is equally skilled at integrating both qualitative and quantitative insights. She has worked across a variety of industries and sectors and will bring that expertise to our clients.”